Will you notice this ad? New AI model predicts attention from content context

Researchers at the University of Maryland and Tilburg University in the Netherlands have produced an AI-driven innovation to reshape how marketers place digital ads. AdGazer, a predictive tool, evaluates both an advertisement and the media environment around it to forecast how much attention viewers will give. The result, they say, is smarter, more effective ad placement.

This article was originally published here