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Articles by Phys.org

Politics

Political polarization can spur CO₂ emissions and stymie climate action

February 27, 2026 Phys.org

In recent years, studies and media reports have blamed growing partisan hostility in the U.S. for shattered marriages, broken families, ruined holiday dinners, and increased stress. New CU Boulder research suggests it may have an […]

Economy

Scent vs. brand image: What an EEG study reveals about luxury marketing

February 27, 2026 Phys.org

Sungkyunkwan University announced that a research team has identified, through EEG (electroencephalogram) analysis, the impact of “fragrance” on consumers’ emotions, memory, and deep emotional bonds with luxury brands. Going beyond conventional survey-based approaches, this study […]

Agriculture

Researchers, egg farmers help design sustainable agriculture plans

February 27, 2026 Phys.org

UBC Okanagan researchers and Canadian egg farmers have created a practical tool to help producers balance environmental and economic trade-offs. Researchers at UBC Okanagan and Canadian egg farmers have built a practical decision-making tool to […]

Economy

Prove it or lose her: The new rules for advertising to women

February 27, 2026 Phys.org

From sportswear to cosmetics, brands love telling women they are strong and empowered. But women can spot inauthentic, performative messaging a mile away. New research by Macquarie University Ph.D. student Vu Phuong Uyen Ho and […]

Economy

Why wealth changes how we think about fair prices

February 27, 2026 Phys.org

When it comes to the price of financial services such as loans, mortgages, and insurance, the perception of what is “fair” has a lot to do with how wealthy you are. In the study “Seeing […]

Agriculture

How much would you pay for climate-friendly bread?

February 26, 2026 Phys.org

In the search for climate-friendly foods, scientists have spent decades reimagining what grows in the field. But a quieter question has lingered in the background: Will anyone actually want to eat it? A new study […]

Biotech

How RNA binding selectivity arises from disordered regions

February 26, 2026 Phys.org

RIKEN researchers have discovered how an enzyme modifies gene expression by targeting certain stretches of messenger RNA (mRNA) while leaving others alone. This finding could contribute to the rational design of drugs that tweak the […]

Biotech

An acoustic telemetry network reveals the connectivity of the gilthead seabream in the Mediterranean

February 26, 2026 Phys.org

The gilthead seabream, a species of commercial interest that migrates seasonally, does not form independent local populations in the northwestern Mediterranean but instead constitutes a single, functionally connected population on a large scale. Individuals spend […]

Biotech

Shark deterrents found to reduce fisheries loss

February 26, 2026 Phys.org

In a world-first discovery, researchers have found an electrical shark deterrent used at Cocos (Keeling) Islands was effective at reducing the number of fish taken off fishing hooks by sharks—a process known as depredation. The […]

Agriculture

Rice gene discovery could cut fertilizer use while protecting yields

February 26, 2026 Phys.org

Researchers from the University of Oxford, Nanjing Agricultural University, and Institute of Genetics and Developmental Biology (Chinese Academy of Sciences) have finally identified the master regulator in plants that balances root and shoot growth when […]

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